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Hardware newsletter. School newsletter 2-col. School newsletter 3-col. They offer real solutions to the pain points and problems their subscribers face, while entertaining and engaging them. All while building trust and confidence in the brand. Online branding and marketing solutions company Tailor Brands uses a classic incentive strategy to get subscribers to fill out a survey.
Because sometimes, you just gotta bribe people to get that coveted feedback! This newsletter example is beautifully simple, using color contrast to point your eyes in all the right directions.
The green background is the perfect shade to allow for a red and white contrast for the main headline and subheadline, while still using black as the main body copy. This clever use of color puts it in the top examples of newsletter headlines. Sock company Bombas has mastered the art of the referral email. Instead of using blurbs or blocks of text, they use short numbered lists to explain how it all works.
All this while maintaining the cool, fun personality of the brand. Casper Labs is the research branch of the premium mattress company Casper. In this dedicated product email, they introduce a company innovation with what I like to think of as grace and poise.
They use a problem-solution framework and simple storytelling to show the reader how they solved a problem. To add to their cleverness, they used a trackable URL so they could see how much Kickstarter engagement they got from the email.
When you hover your mouse over the slider, you can see a photo of their glow-in-the-dark shoes glowing in action. View the live version here to hover for yourself. Interactive newsletter examples like this one are a fun way to show off your product while standing out from the crowd. The only downside here is that the shoes are designed for women and kids only.
Not fair, Toms. Subject line: These Classics glow in the dark! This one is one of those rare exceptions to the rule about always staying consistent with your branding. Anyone with an email account can attest that Cyber Monday turns an inbox into a battlefield. Or your inner lates computer nerd. Or a lates hacker. This is certainly one of the more creative newsletter design examples out there. And they do it all with the help of beautiful product photography. They also have a great use of fonts to add personality while still keeping it clean.
This format of this newsletter in this example is short and simple. This immediately draws your eyes to the most important details.
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