This will help your readers to easily work their way through the ebook and show a clear transition between each chapter. For some of the people that download your ebook, the introduction and conclusion will be the only sections they read. Your introduction needs to give the reader a quick overview of what to expect and provide them with a reason to keep reading. You can pose a question that will be answered or highlight a benefit that people will gain from the rest of the ebook.
You already know what information people will learn in the following chapters, so you can tailor your introduction to highlight the value people will gain from reading the ebook in full. This could be the final step in the process you have covered in the ebook, or a CTA to purchase a product that will help people achieve their desired outcome using the information they have learned.
When somebody scans your ebook, they should be able to understand the main points by reading the headlines and subheadings alone. Just like editing the structure, you want to edit the paragraphs and sentences of each section to make sure they flow well and encourage the reader to keep progressing. You should have picked up on obvious errors during the previous editing stages, but now you should focus solely on proofreading.
You can use the free tool Grammarly to help you identify errors and mistakes. The software will give your text a score out of , and provide suggestions to improve readability. No matter what editing software you use, you should always manually double-check for anything that has been missed. With your ebook written, the next step is to format your content to provide a great reading experience.
For the text itself, leave plenty of white space to increase the readability of your content and make it easy to scan. Add a header and footer so that each page contains a page number, the name of your ebook, and a link to your website. When it comes to design, you want to create an appealing cover that encourages people to opt-in and download your ebook.
People will judge your ebook by the cover image, so consider hiring a freelance graphic designer to create your cover. A landing page is a standalone web page with a single goal of convincing your visitors to convert and give you their email address in exchange for your free ebook.
In the example above, the headline does an excellent job of grabbing the attention of the reader and giving a reason for people to keep reading - to find out the secret. Your headline should also match what the visitor is expecting when they click on your link in a blog post, popup, Facebook Ad, or wherever else you promote your ebook.
The subheading goes into more detail, explaining what the ebook is about and the benefits it offers. This is another tactic that you can use if you have already set up the conversion before you send people to your landing page. Rather than simply explaining the features of your ebook, use your description to explain why your ebook offers a solution and how it will help people overcome a problem or achieve a goal.
People are drawn towards images, and an attractive ebook cover image can be the extra incentive that nudges your visitors towards conversion. Numerous studies have shown that images of real people are much more appealing than stock images.
The design of your form can make or break the success of your landing page and the number of people that download your ebook. As you can see in the example above, the only details requested are the first name and email address. For the copy of your CTA, use an actionable phrase that tells people exactly what will happen and what they will receive by converting. For your ebook, you need to come up with a marketing strategy to drive traffic to your landing page. These popups can be used to promote lots of different types of content and offers, including new blog posts, affiliate products, and ebooks.
When a user finishes reading your content and clicks to leave your site, a popup is displayed promoting your ebook. You can also use timed, and scroll activated popups to promote your ebook to your website visitors.
Alongside popups, you can promote your ebook on your website using banner placements and sidebar callouts. If you have a relevant blog post that ranks well in the search result and drives a lot of organic traffic, you can also place a CTA and short message to promote your ebook within your existing content.
You can create teaser messages to build up the anticipation of ebook launch, create a buzz amongst your existing followers, and reach new audiences. These can be quick chapter summaries, actionable advice, and interesting statistics and quotes from your ebook. Facebook has a vast user base, but you need to be strategic to get your ebook offer in front of your target audience.
You can also change your cover image to your ebook cover for some extra exposure. When it comes to promotional posts, use social teasers to build up anticipation and promote your ebook launch.
You can use Followerwonk to identify influencers in your niche that regularly share third-party content. Once you have a list of niche influencers, reach out to them directly in a Twitter Direct Message or via email to see if they are interested in reading your ebook and sharing it with their followers.
As with Facebook, you can change your cover image to your ebook cover and pin a tweet promoting your ebook to the top of your page. Send out regular teaser tweets sharing advice and tips from your ebook to build interest before you launch your ebook. Pingroupie is an excellent tool for finding popular boards in your niche.
If you can get a promotional post on a popular board, you can drive thousands of visitors to your opt-in page. To get around this, post images and videos promoting your ebook and encourage people to click on the link in your Instagram bio to direct traffic to your opt-in page.
You use Klear to identify influencers in your niche and send a direct message asking them to take a look at your ebook and share it with their followers. Affiliate tracking software like IDevDirect lets you set up your own affiliate program. Seek web sites with a related customer base. That is, if you were looking for dealers of your ebooks on angels, you would approach or market to web sites with angel and related themes. For example, potential affiliate web sites for angel ebooks include art or crafts selling angel products, religious sites, gift cards and posters.
With a little imagination, you can probably come up with hundreds of potential affiliate sites. Email the webmasters or site owners announcing your affiliate program. Your message can be brief and friendly while pointing to your web page affiliate FAQ for further details. Rather than setting up your own management system, it may be easier to use a service provider that automates the entire affiliate management operation.
Even with software to help, you still need to maintain the operation which takes time. An easier solution is to use a service provider who can set up and manage your affiliate program through a web site that automates the tasks of enrolling new members and tracking commissions. Even that requires selling several different ebooks that I've written. Still, I do know the process, and you might do better on the marketing end than I do.
This particular page is about how to sell e-books using affiliates. I recall the first time I marketed my "Secrets Package" of e-books. That was exciting. Ebooks, once they are written and for sale, have no real cost to produce. They are almost always sales you would not otherwise have made, so even if you only net a few dollars from each you have boosted your profits.
And it is that high commission that attracts affiliates, at least at first you also have to have a sales page that converts well, so your affiliates do well by sending traffic your way. It has become easier than ever to sell ebooks using affiliates, thanks to services like ClickBank. They sell your e-books for a small fee, meaning you don't need to get a vendors credit card account.
They even deal with refunds if you are out of town or away from email. And most importantly, they have over , active affiliates who can choose to promote your ebooks. Now, the point of focusing on affiliates is that a good affiliate can sell hundred of your books for you, and even a whole bunch of affiliates selling a few each can add up to a lot of sales I have had at least 60 affiliates sell my books for me over the years.
To attract affiliates, you need to:. Offer a good commission. This means you need a decent price to start with. Write good sales page.
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